When Boston Scientific needed a way to attract viewers in pain to their site, we created a behind the scenes video with one of their patients. When one writes a check to spread a message, the natural instinct is to "get their money's worth" by showing the brand too much or fill it so full of corporate platitudes the viewers disengage and the message with the check goes in the wood chipper. In medical marketing, less is always more.
Mike Roman took drugs like he raced cars, fast. He hit rock bottom with the loss of his leg when the pain consumed him. He found relief through a Boston Scientific spinal cord stimulator. Since then, it was back to racing and racing to help others in pain.
Boston Scientific needed a way for reps to introduce people in pain to Mike and their website.