All great films have the same basic formula. Characters, conflict, and resolution ("CCR"). Building a race series means building the characters. We profiled 30 Spartan Elite athletes over a three year period. If you are short on budget and need to grow your idea, start with the best camera you already have, remember audio is 50% of the video experience and follow the CCR's. Don't wait until you think you can afford a video crew, watch this biography and you will realize it is not that difficult to start building your own brand characters today.