Tony Gemignani Pizza King

Stopped by Pizza Rock in Vegas tonight. When we shot this, I remember eating the best Margarita Pizza of my life. He has 14 restaurants scattered over the West all center around his gift for pizza. If you are in Vegas, stopped by 3rd street. Here is the short, check out Self Made EP 1 on Amazon Prime for his full story.

Showtime in Clifton Arizona

Traveling through 100's of small towns over four years filming the Spartan Race series, we saw towns of 2,000 people double in size over an obstacle gorging race weekend. The towns received a quick economic jolt but our cameras focused on the athletes and the race and none of the buzz was extended beyond the finish line to the people that made each town one of a kind. Towns "The Series", was created to showcase people of towns and highlight brands that are real, organic and honest, just like the towns themselves. Like a highlight reel of unknown places bouncing off giant projector screens of known brands, their mutual self-interest creates their own buzz as they connect with viewers who appreciate finding new places, people, and brands that are confident enough to give the towns the spotlight.

Martyr Custom Cycles

We are not fans of commercials except Super Bowl ads. That may be difficult to reconcile with our accountant's long held beliefs, "any video, is good video". The problem with interrupting someone with an ad, the program is so unrelated to the ad content, you are talking over your own audience. It's noise. It is largely a waste of time and money unless the program content is so aligned with the advertising brands it almost becomes part of the show. 

Martyr needed an ad for a national show on DirecTV that was a direct fit with their brand. We needed to create a seamless blend to Tivo stop all the Day+1 viewers.

Just to make sure, why not brand their brand on the owner! Spoiler alert, we had a 20-lb turkey stand in as a butt cheek double.

Death Race

One of the craziest shoots was the 2011 Death Race. Imagine 72 hours of torture and we needed to cover it. Rain, mud, blood, lack of sleep and that was just the video crew. In 2018, they had a 12 hour long barbwire crawl as one of the little surprises. Peak Death Race 2019 is going international and crazier than ever.

Cuban Coffee

At the back nine of 2015, it felt like Cuba was going to break wide open. A client wanted to be there when it happened. Their idea was to import the most exclusive coffee in the world that has been off limits until now. The big idea was to capture the mythical breeding ground when the beans were in heat and create a documentary that matched the new coffee brand and the place of their birth. 

In October, the start of the harvest we made our way into the Crystal Mountain Preserve.  Our documentary on the world's best cup is on hold until the political winds blow the elusive beans into the roasters of Miami.

For now, here is a short of our trip.

Race Against Pain

When Boston Scientific needed a way to attract viewers in pain to their site, we created a behind the scenes video with one of their patients. When one writes a check to spread a message, the natural instinct is to "get their money's worth" by showing the brand too much or fill it so full of corporate platitudes the viewers disengage and the message with the check goes in the wood chipper. In medical marketing, less is always more.

Winter Vineki

One of the most driven gifted athletes I have known. Winter raised $400,000 for cancer research after her Father passed away from prostate cancer. We met her doing her first Spartan Race in Utah as she was preparing for an Antarctic Marathon. Type A+ personality without an arrogant bone in her body.