Race Against Pain

When Boston Scientific needed a way to attract viewers in pain to their site, we created a behind the scenes video with one of their patients. When one writes a check to spread a message, the natural instinct is to "get their money's worth" by showing the brand too much or fill it so full of corporate platitudes the viewers disengage and the message with the check goes in the wood chipper. In medical marketing, less is always more.

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