We are not fans of commercials except Super Bowl ads. That may be difficult to reconcile with our accountant's long held beliefs, "any video, is good video". The problem with interrupting someone with an ad, the program is so unrelated to the ad content, you are talking over your own audience. It's noise. It is largely a waste of time and money unless the program content is so aligned with the advertising brands it almost becomes part of the show.
Martyr needed an ad for a national show on DirecTV that was a direct fit with their brand. We needed to create a seamless blend to Tivo stop all the Day+1 viewers.
Just to make sure, why not brand their brand on the owner! Spoiler alert, we had a 20-lb turkey stand in as a butt cheek double.